Milestone No: MS17
Brand System of E.U-Re.C.o.V.E.
The brand development creates the project's identity, values, and underlying concepts through graphic lines, shapes, images, and words. The definition and launch of the E.URe.C.o.V.E brand marks the beginning of the work plan and the communication campaign (see more details in T8.1).
Due Date (month number) : M6
Means of verification : Brand System (logo + claim + corporate image + rules of use)